About Shriram Financial Services

The Shriram Group was founded in 1974 in Chennai with a singular belief: that financial services should empower ordinary people, not just the privileged few. What began as a small chit fund operation has grown into one of India's most diversified and respected financial conglomerates — with over ₹2.3 lakh crore in assets under management and a presence in every corner of the country. Associated with Sanlam Group, one of the largest financial services groups in Africa, Shriram Financial Services brings global standards of advisory to local investors.

Our Mission

To democratise wealth creation. We believe that a salaried professional in Tier 2 India deserves the same quality of investment research, technology, and personalised advisory that was previously accessible only to high-net-worth investors in metropolitan cities. Through the Antara platform and our nationwide network of relationship managers, we are making this a reality.

What Sets Us Apart

• SEBI-Registered Research: Our in-house research team (SEBI Registration: INH200009624) publishes equity, F&O, and mutual fund research — not third-party tips. We stake our reputation on every call we make.
• Fiduciary Commitment: We are regulated brokers and AMFI-registered mutual fund distributors. Our legal and ethical obligation is to your financial interest — not to product manufacturers who pay us higher commissions.
• Nationwide Human Touch: 3,000+ branches and service centres across India. Every client gets a dedicated Relationship Manager — a real human being who knows your name, your portfolio, and your goals.
• Technology That Empowers: Antara, our proprietary trading and investment platform, is built for both first-time investors and experienced traders. Clean, fast, and available across web and mobile.
• Trust Built Over Decades: The Shriram name carries 50 years of trust. We have been through multiple market cycles — the dot-com crash, the 2008 global financial crisis, COVID-19 — and our clients have always come out ahead by staying disciplined.

Regulatory Standing

• SEBI-Registered Stockbroker: NSE (Cash & F&O), BSE (Cash & F&O), MCX, NCDEX
• SEBI Research Analyst: INH200009624
• AMFI-Registered Mutual Fund Distributor: ARN 29483
• PFRDA-Registered NPS Point of Presence
• Depository Participant: CDSL

Our Values

• Transparency: No hidden charges. No conflicts of interest. We tell you exactly what you pay and exactly why we recommend what we do.
• Long-Term Thinking: We are not in the business of day-trading recommendations that generate brokerage. We are in the business of helping you build wealth over 10, 20, and 30 years.
• Inclusion: Investing is not just for the wealthy. We have designed our products, minimums, and technology to serve India's aspiring middle class — the largest and fastest-growing investing demographic in the world.
• Responsibility: We are deeply aware of the trust clients place in us. Every recommendation, every platform feature, every interaction is designed with the client's best interest as the primary measure of success.

Registered Office

Shriram House, No. 4, Burkit Road, T. Nagar, Chennai – 600 017, Tamil Nadu, India.
Phone: 1800 103 1212 (Toll-Free) | Email: support@shriramfinancialservices.com